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It's a generous free plan and could very well be adequate for some small businesses. With Bitly's free limited account, you can customize the back-half of 50 shortened URLs per month, and track click rates and information about your top referrers for 1,000 links per month. Tools for tracking campaigns are easy to use as well. It has a comprehensive dashboard where you can track over 20 real-time data points, including the location of your visitors, organic shares, and more. Part of the appeal is that Bitly is so simple and easy to use. Just paste your long URL into the box on the homepage, click Shorten, and be on your way.īut Bitly really stands out for its business offering. If you only need to shorten the occasional link, you can use it without creating an account. So, let's look at the best options that made our list.īitly is a full-service, business-grade URL shortener. It's not that these services aren't good, but they go far beyond what most people need a URL shortener to do. For example, Ow.ly is fully integrated into Hootsuite, and most newsletter services have some kind of URL shortening and tracking. There are also URL shorteners built into other apps that we didn't consider. There are self-hosted versions, like Polr and Yourls, that, while free and powerful, require too much technical knowledge to easily recommend. There are lots of different URL shortening options out there, and we limited our search to easy-to-set-up, standalone services.
The basic or free plans may only let you change the last part of the URL (so you get ) while the more business-focused services enable you to use a custom domain. This means you can use different links in multiple ads or social media posts to compare click-through rates. Our favorite URL shorteners all allow you to customize the shortened URLs. Free services tend to have basic click tracking, while premium marketing services will collect as much data as possible-and even allow you to serve different URLs to people in different places or using different devices. Generally speaking, the more detailed and powerful these analytics, the higher the cost of the service. If you use a URL shortener, however, you'll be able to collect data like the number of clicks the link gets, where they're coming from, and what devices people are using. If you share someone else's website address with your audience, you don't necessarily know who clicks through. If you're just sending things to your friends, you only really need to worry about URL shortening if you're using SMS.Īnother thing most good URL shorteners offer is some kind of analytics and click tracking. Twitter, for example, automatically shortens any shared links with its t.co shortening service, while iMessage obscures any links behind a preview card. URL shorteners can also be useful for shortening longer links to fit character limits on social media and messaging apps, although a lot of platforms take care of that for you. This enables you to provide a memorable, typable link on a business card, print ad, podcast interview, or any other situation where someone can't click on a hyperlink. For example, you can take something like, and turn it into.
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For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.Īt its most basic, a URL shortener takes some long, unwieldy link and turns it into a shorter, easy-to-share one. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
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